Sailfish Software Launches ProScribe, an AI-Powered Repair Order Documentation Platform for Automotive Service Centers
- Sailfish Marketing
- 7 days ago
- 2 min read
New platform eliminates the documentation burden on service technicians and advisors, giving dealership service departments a faster, more accurate path from completed jobs to a closed repair order.
Stuart, FL - Sailfish Software today announced the official launch of ProScribe, an AI-driven repair order write-up tool built specifically for automotive dealership service departments. ProScribe helps technicians and advisors produce high-quality, OEM-ready complaint/cause/correction documentation in seconds. Dealers use ProScribe to accelerate warranty approvals, reduce rejected claims, and improve CSI through clearer, more consistent repair documentation, allowing your service staff to focus on customer service and throughput.
ProScribe AI Automotive Powered Repair Orders
ProScribe was engineered from the ground up with the language, workflow, and operational demands of the dealership service department in mind. The platform captures the critical details of each repair and creates a detailed, well-written story, removing a longstanding friction point that has cost service departments time and profitability for decades.
“In our years of visiting service shops and viewing repair orders, we consistently noticed that the repair order stories left a lot to be desired, and were in need of an industry-wide improvement. ” said Larry Colson, Founder and CEO of Sailfish Software. “ProScribe ensures every repair is documented clearly, professionally, and in a way both customers and OEMs expect.”

Colson brings deep roots in automotive technology to Sailfish Software. He previously served as Executive Chairman and Chief Technology Officer of Auto/Mate Dealership Systems, which he joined in 2005 after leading the acquisition of the company from its prior owner. Under his leadership, Auto/Mate grew into a nationally recognized DMS provider. In 2020, Auto/Mate was acquired by DealerSocket.
Earlier in his career, Colson held senior product and technology roles at Moore Data Management Services and Applied Systems, where he helped build one of the insurance industry’s leading software platforms from the ground up.
ProScribe’s development has been shaped by deep industry expertise. The company has engaged Steve Zadoorian as a Strategic Advisor, bringing more than three decades of experience in automotive retail technology, SaaS, and enterprise software to the platform.

“I’ve spent my career working inside the dealership technology ecosystem, and the documentation problem in the service lane is one of the most persistent and costly inefficiencies the industry has never fully solved,” said Steve Zadoorian, Strategic Advisor, Sailfish Software. “What Sailfish Software has built solves a problem all dealerships know that they have, but didn’t know how to solve.”
Zadoorian spent more than 25 years at Auto/Mate Dealership Systems, serving as Chief Information Officer for 17 years - leading technology strategy, platform architecture, infrastructure, and product development - and as Chief Customer Officer for 8 years, overseeing customer experience, support operations, implementations, and long-term customer success.
Dealership groups, fixed operations directors, and service managers interested in learning more or scheduling a demonstration of ProScribe AI Powered Automotive Repair Order Software are encouraged to visit www.SailfishSoftware.com to schedule a demonstration.
About Sailfish Software
Sailfish Software is a developer of modern, AI-driven enterprise software solutions for the automotive industry. Founded by Larry Colson, the company is focused on building technology that addresses longstanding operational inefficiencies in dealership environments. ProScribe is the company’s flagship product.
Media Contact
Larry Colson
Sailfish Software / ProScribe
772-202-2046
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